A former Spanish teacher in Atlantic County schools, Stacey
Kammerman's business started from the concept of teaching simple
phrases to help schools communicate with Spanish-speaking
From there, she saw an opportunity to expand the business to
English-speakers who could benefit from learning functional Spanish
as it related to their jobs, including bankers, construction
workers and park rangers.
Kammerman, 42, of Ventnor, founded her company KAMMS World Wide
in 2002. The company produces educational material for retail sale
and opened a location in Ventnor in January.
"The thing that was the most desirable is that (the program) was
specific to their particular needs. They didn't learn the whole
language, which takes the average person five years," she said.
"They learned what they needed for their job so they could use it
Kammerman, who taught at Absegami High School and Ventnor
Educational Community Complex before opting to run her business
full-time, said she noticed a niche in the competitive language
product market, which seemed to stress general conversation
learning instead of job specific.
The business evolved from customized on-site job training to a
more product-based line of educational materials.
Some of the programs are designed specifically for employees to
talk to customers, or for supervisors to talk to employees. For
construction trades, these include, "cut the rafters," and "mount
The learning techniques differ from ones she taught in schools,
which put a main focus on grammar and included vocabulary words
like "skiing" and "scuba diving," she said.
"This way we teach one verb tense and short simple phrases so
you can communicate right away," she said.
The business evolved from classes to producing educational
material, including interactive DVD programs, audios, workbooks and
preloaded MP3 players that were carried in some major retail
stores, including Borders, she said.
The courses include English to Spanish and Spanish to
Kammerman said the company sells a few thousand units a
The decline in the retail industry from the recession affected
her business as some distributors and buyers of the products were
going out of business, she said.
"It's not that the customer wasn't buying our product, but the
large companies that were selling to retail were going out of
business. It's funny how it all trickled down to us," she said.
Kammerman said she has been focusing the business now on a
location in Ventnor that sells the material and is also geared
toward offering classes.
"In the beginning we were doing on-site job training and then
the products took over. Now I see, let's try to manage being able
to have the products and tutoring and a lot more diversification so
we're not hit too hard like the retail industry," she said.
Kammerman sees strong potential in the region, particularly
among its casinos and other industries.
"We see the service industries are strong for us," she said.
"Health care, educators and law enforcement, as well as
hospitality. Construction was strong for a while. We expect to see
that come back again."